Create a plan for your team built around user needs PLUS competition and feasibility.

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Start with user outcomes

Define what you are enabling for your users and add specific features as they come to you.

Evaluate your options for what to build taking competitive market dynamics, user adoption, and level of effort into consideration.

Be confident you’re building the right thing and align your team around it.

Agree on what you’re building and why.
Don’t argue—evaluate.

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