We’ve spent our careers referring to methodologies in books and blogs, running design sprints, testing ideas, and prioritizing in spreadsheets to get to a more precise direction to build towards.
We’ve learned that the right framework can help harness unstructured creativity and frenetic start-up energy. It clarifies priorities and direction for the broader team and helps contextualize what you’re building and why. We find this to be foundational for creating great products that people want to use and pay for.
We’ve found that product managers, designers, developers, founders, and other builder types often have difficulty contextualizing what they are building and why across teams. We decided to make a set of practical and rational software tools for builders and founders to think, assess, decide, communicate, and build with confidence.
We’ve spent years building software products for start-ups, growth-stage companies, agencies, and our product studio, The Combination Rule (TCR).
We’re builders and founders first. We’ve felt the pain of not being able to answer “why” deeply enough and the subsequent lack of market context, need validation, and planning that impacts building. Our DNA is product management and design and we embrace how the pragmatism of one side orients and contextualizes the other’s energy, focus, and creativity.
Give Foundations, our software for building better products, a try and let us know if the tools help you validate your ideas with market and user insights and align your team to execute.