A series of guides on building foundations for your product ideas.

Product/market fit is a term that defines a very specific milestone in a company’s lifecycle. Hitting product/market fit is when the company is ready to sell the product and scale the solution for many users who all share the same need. Product/market fit is what creates the foundation for a self-sustaining, scaled business.

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A crucial half-step to product/market fit is identifying a problem that a specific set of people have and care about solving. The second half step is finding the “tip of the spear” for a particular solution that these people want to use.

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People sometimes think they are on the way to product/market fit because they’ve identified a complex system that can be better optimized. Taking a step back - this is identifying a systemic problem - not necessarily a solution that people want to use and pay for.

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Have you built a product people use but you have not yet had people pay for it? If so you are essentially subsidizing a thing you built. It may be with your own money or with someone else’s money but your business is not yet self-sustaining or ready for scale.

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The most powerful part of Roadmaps is the dynamic prioritization and sequencing algorithm with 100+ different logic combinations and outcomes.

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Builders—designers and engineers broadly—bring to life the ideas of the working collective. They focus on solving concrete problems with tangible solutions and pushing for experiences that feel intuitive and considered because they live in the specifics of the experience and functionality being created.

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As builders, we make things for people. As product builders, we make things for people to use to fulfill specific needs and get to specific outcomes.

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